---
title: Why might avoiding risk be costing you more than you think? | Shojin Property Partners
description: Investing View all blogs The image below is the cover-art for a recent edition of Larry Niven’s classic 1970s sci-fi novel, Ringworld. The novel is primari
image: https://www.shojin.co.uk/hubfs/Imported_Blog_Media/49252bd1-4c37-4cab-ae7e-8feea43bcff0.jpg
---

 Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 minutes to learn more.

 Risk information

**Risk summary for investments in speculative illiquid securities which are arranged by a firm by way of an online platform.**

 

**Estimated reading time: 2 min**

 

Due to the potential for losses, the Financial Conduct Authority (FCA) considers this investment to be very complex and high risk.

 

**What are the key risks?**

 

1. **You could lose all the money you invest** 
     - By investing into a real estate project through Shojin you will be investing in a Bond instrument issued by Special Purpose Vehicles (SPV’s) which provide a funding facility for the purpose of real estate development. If the project fails, Investors can lose some or all of the money they invested.
     - Advertised rates of return aren’t guaranteed. This is not a savings account. If the project doesn’t pay the SPV back as agreed, you could earn less money than expected or nothing at all. A higher advertised rate of return means a higher project risk with an increased probability of losing your money.
     - Due Diligence and project oversight is carried out by the platform on each Shojin project that you are investing into to assess how well they are expected to perform. However, you should always also do your own research before investing.
     - These investments are sometimes held in an Innovative Finance ISA (IFISA). While any potential gains from your investment will be tax free, you can still lose all your money. An IFISA does not reduce the risk of the investment or protect you from losses.
2. **You are unlikely to be protected if something goes wrong** 
     - Protection from the Financial Services Compensation Scheme (FSCS), in relation to claims against failed regulated firms, does not cover poor investment performance. [Try the FSCS investment protection checker here.](https://www.fscs.org.uk/check/investment-protection-checker)
     - Protection from the Financial Ombudsman Service (FOS) does not cover poor investment performance. If you have a complaint against an FCA regulated firm, FOS may be able to consider it. [Learn more about FOS protection here.](https://www.financial-ombudsman.org.uk/consumers)
3. **You are unlikely to get your money back quickly** 
     - This type of property investment could face delays that can delay payments. These investments could also fail altogether and be unable to repay investors their money.
     - You have the opportunity to sell your investment early through the secondary market but there is no guarantee you will be able to find someone willing to buy.
4. **This is a complex investment** 
     - This investment has a complex structure to ensure the interest of investors is protected. Investments are made into each designated project SPV and are ringfenced from other project SPV's to ensure full transparency of each investment made.
     - You may wish to get financial advice to understand how the structure works before deciding to invest.
5. **Don’t put all your eggs in one basket** 
     - Putting all your money into a single business or type of investment for example, is risky. Spreading your money across different investments makes you less dependent on any one to do well.
     - [A good rule of thumb is not to invest more than 10% of your money in high-risk investments.](https://www.fca.org.uk/investsmart/5-questions-ask-you-invest)

[If you are interested in learning more about how to protect yourself, visit the FCA’s website here.](https://www.fca.org.uk/investsmart)

[For further information about minibonds, visit the FCA’s website here](https://www.fca.org.uk/consumers/mini-bonds).

Close

[Skip to content](https://www.shojin.co.uk/insights/news/why-avoiding-risk-might-cost-more-than-you-think#main-content)

[![shojin-logo](https://www.shojin.co.uk/hs-fs/hubfs/shojin/shojin-logo.png?width=92&height=30&name=shojin-logo.png) ![logo-light](https://www.shojin.co.uk/hs-fs/hubfs/shojin/logo-light.png?width=92&height=30&name=logo-light.png) ![shojin-logo-fixed](https://www.shojin.co.uk/hubfs/shojin/shojin-logo-fixed.svg)](https://www.shojin.co.uk)

- [Invest](https://www.shojin.co.uk/insights/news/why-avoiding-risk-might-cost-more-than-you-think#invest)
- [Borrow](https://www.shojin.co.uk/insights/news/why-avoiding-risk-might-cost-more-than-you-think#borrow)
- [Learn](https://www.shojin.co.uk/insights/news/why-avoiding-risk-might-cost-more-than-you-think#learn)
- [Company](https://www.shojin.co.uk/insights/news/why-avoiding-risk-might-cost-more-than-you-think#company)

- [Invest](https://www.shojin.co.uk/insights/news/why-avoiding-risk-might-cost-more-than-you-think#invest)
- [Borrow](https://www.shojin.co.uk/insights/news/why-avoiding-risk-might-cost-more-than-you-think#borrow)
- [Learn](https://www.shojin.co.uk/insights/news/why-avoiding-risk-might-cost-more-than-you-think#learn)
- [Company](https://www.shojin.co.uk/insights/news/why-avoiding-risk-might-cost-more-than-you-think#company)

[![](https://www.shojin.co.uk/hubfs/shojin/icons/arrow-right-light.svg)![](https://www.shojin.co.uk/hubfs/shojin/icons/arrow-right-light.svg)Why us](https://www.shojin.co.uk/invest/why-us) [![](https://www.shojin.co.uk/hubfs/shojin/icons/arrow-right-light.svg)![](https://www.shojin.co.uk/hubfs/shojin/icons/arrow-right-light.svg)Overview](https://www.shojin.co.uk/invest)

 How to invest

[![chart-line-light](https://www.shojin.co.uk/hubfs/shojin/icons/chart-line-light.svg) ![chart-line-hover](https://www.shojin.co.uk/hubfs/shojin/icons/chart-line-hover.svg) Products](https://www.shojin.co.uk/invest/products)

[![chart-bar-light](https://www.shojin.co.uk/hubfs/shojin/icons/chart-bar-light.svg) ![chart-bar-hover](https://www.shojin.co.uk/hubfs/shojin/icons/chart-bar-hover.svg) IFISA](https://www.shojin.co.uk/invest/products/ifisa)

[![circles-three-light](https://www.shojin.co.uk/hubfs/shojin/icons/circles-three-light.svg) ![circle-three-hover](https://www.shojin.co.uk/hubfs/shojin/icons/circle-three-hover.svg) Pensions](https://www.shojin.co.uk/invest/products/pensions)

 Who is Shojin for

[![user-list-light](https://www.shojin.co.uk/hubfs/shojin/icons/user-list-light.svg) ![user-list-hover](https://www.shojin.co.uk/hubfs/shojin/icons/user-list-hover.svg) Individuals](https://www.shojin.co.uk/invest/who-is-shojin-for/individuals)

[![chalkboard-teacher-light](https://www.shojin.co.uk/hubfs/shojin/icons/chalkboard-teacher-light.svg) ![chalkbord-teacher-hover](https://www.shojin.co.uk/hubfs/shojin/icons/chalkbord-teacher-hover.svg) Family offices](https://www.shojin.co.uk/invest/who-is-shojin-for/family-offices)

[![presentation-chart-light](https://www.shojin.co.uk/hubfs/shojin/icons/presentation-chart-light.svg) ![presentation-chart-hover](https://www.shojin.co.uk/hubfs/shojin/icons/presentation-chart-hover.svg) Wealth managers](https://www.shojin.co.uk/invest/who-is-shojin-for/wealth-managers)

[![](https://www.shojin.co.uk/hubfs/shojin/icons/arrow-right-light.svg)![](https://www.shojin.co.uk/hubfs/shojin/icons/arrow-right-light.svg)Why us](https://www.shojin.co.uk/borrow/why-us) [![](https://www.shojin.co.uk/hubfs/shojin/icons/arrow-right-light.svg)![](https://www.shojin.co.uk/hubfs/shojin/icons/arrow-right-light.svg)Overview](https://www.shojin.co.uk/borrow)

 Products

[![git-fork-light](https://www.shojin.co.uk/hubfs/shojin/icons/git-fork-light.svg) ![git-fork-light-1](https://www.shojin.co.uk/hubfs/shojin/icons/git-fork-light-1.svg) Whole loan](https://www.shojin.co.uk/borrow/products/whole-loan)

[![house-line-light](https://www.shojin.co.uk/hubfs/shojin/icons/house-line-light.svg) ![house-line-hover](https://www.shojin.co.uk/hubfs/shojin/icons/house-line-hover.svg) Mezzanine](https://www.shojin.co.uk/borrow/products/mezzanine)

[![door-light](https://www.shojin.co.uk/hubfs/shojin/icons/door-light.svg) ![door-hover](https://www.shojin.co.uk/hubfs/shojin/icons/door-hover.svg) Bridge](https://www.shojin.co.uk/products/bridge)

[![door-light](https://www.shojin.co.uk/hubfs/shojin/icons/door-light.svg) ![door-hover](https://www.shojin.co.uk/hubfs/shojin/icons/door-hover.svg) Stabilisation and finish & exit](https://www.shojin.co.uk/stabilisation-finish-exit)

 How to borrow

[![tree-structure-light](https://www.shojin.co.uk/hubfs/shojin/icons/tree-structure-light.svg) ![tree-structure-hover](https://www.shojin.co.uk/hubfs/shojin/icons/tree-structure-hover.svg) How it works](https://www.shojin.co.uk/borrow/how-it-works)

[![laptop-light](https://www.shojin.co.uk/hubfs/shojin/icons/laptop-light.svg) ![laptop-hover](https://www.shojin.co.uk/hubfs/shojin/icons/laptop-hover.svg) Apply](https://www.shojin.co.uk/borrow/how-it-works#APPLY)

[![](https://www.shojin.co.uk/hubfs/shojin/icons/arrow-right-light.svg)![](https://www.shojin.co.uk/hubfs/shojin/icons/arrow-right-light.svg)All insights](https://www.shojin.co.uk/insights)

 Insights

[![trophy-light](https://www.shojin.co.uk/hubfs/shojin/icons/trophy-light.svg) ![trophy-hover](https://www.shojin.co.uk/hubfs/shojin/icons/trophy-hover.svg) Masterclass](https://www.shojin.co.uk/insights/tag/masterclass)

[![files-light](https://www.shojin.co.uk/hubfs/shojin/icons/files-light.svg) ![files-hover](https://www.shojin.co.uk/hubfs/shojin/icons/files-hover.svg) Special reports](https://www.shojin.co.uk/insights/tag/special-reports)

[![notification-light](https://www.shojin.co.uk/hubfs/shojin/icons/notification-light.svg) ![notification](https://www.shojin.co.uk/hubfs/shojin/icons/notification.svg) Market updates](https://www.shojin.co.uk/insights/tag/market-updates)

[![note-pencil-light](https://www.shojin.co.uk/hubfs/shojin/icons/note-pencil-light.svg) ![note-pencil-hover](https://www.shojin.co.uk/hubfs/shojin/icons/note-pencil-hover.svg) Blog](https://www.shojin.co.uk/insights/tag/blog)

 Resources

[![question-light](https://www.shojin.co.uk/hubfs/shojin/icons/question-light.svg) ![question-hover](https://www.shojin.co.uk/hubfs/shojin/icons/question-hover.svg) FAQs](https://www.shojin.co.uk/faqs)

[![list-dashes-light](https://www.shojin.co.uk/hubfs/shojin/icons/list-dashes-light.svg) ![list-dashes-hover](https://www.shojin.co.uk/hubfs/shojin/icons/list-dashes-hover.svg) Glossary](https://www.shojin.co.uk/glossary)

[![video\_library\_FILL0\_wght100\_GRAD0\_opsz24](https://www.shojin.co.uk/hubfs/ICONS/New%20Icons/video_library_FILL0_wght100_GRAD0_opsz24.svg) ![Artboard 1](https://www.shojin.co.uk/hubfs/ICONS/New%20Icons/Artboard%201.svg) Video explainers](https://www.shojin.co.uk/video-faqs)

[![](https://www.shojin.co.uk/hubfs/shojin/icons/arrow-right-light.svg)![](https://www.shojin.co.uk/hubfs/shojin/icons/arrow-right-light.svg)Contact us](https://www.shojin.co.uk/company/contact-us)

 Learn more

[![globe-light](https://www.shojin.co.uk/hubfs/shojin/icons/globe-light.svg) ![globe-hover](https://www.shojin.co.uk/hubfs/shojin/icons/globe-hover.svg) About us](https://www.shojin.co.uk/company/about-us)

[![users-three-light](https://www.shojin.co.uk/hubfs/shojin/icons/users-three-light.svg) ![user-three-hover](https://www.shojin.co.uk/hubfs/shojin/icons/user-three-hover.svg) Team](https://shojin.co.uk/company/about-us#TEAM)

  

[![list-checks-light](https://www.shojin.co.uk/hubfs/shojin/icons/list-checks-light.svg) ![list-checks](https://www.shojin.co.uk/hubfs/shojin/icons/list-checks.svg) Careers](https://www.shojin.co.uk/company/careers)

[![git-fork-light](https://www.shojin.co.uk/hubfs/shojin/icons/git-fork-light.svg) ![git-fork-light-1](https://www.shojin.co.uk/hubfs/shojin/icons/git-fork-light-1.svg) Partnerships](https://www.shojin.co.uk/company/partnerships)

- [Login](https://portal.shojin.co.uk/user/login)
- [Sign up](https://invest.shojin.co.uk/express-interest-investing-2026)

- [Login](https://portal.shojin.co.uk/user/login)
- [Sign up](https://invest.shojin.co.uk/express-interest-investing-2026)

 Next level opportunities

 Shojin is a fractional property investment platform. We share opportunities for global investors to gain exceptional returns.

[Why us ![](https://www.shojin.co.uk/hubfs/shojin/icons/arrow-right-light-white.svg)![](https://www.shojin.co.uk/hubfs/shojin/icons/arrow-right-light.svg)](https://www.shojin.co.uk/invest/why-us) [Overview ![](https://www.shojin.co.uk/hubfs/shojin/icons/arrow-right-light.svg)![](https://www.shojin.co.uk/hubfs/shojin/icons/arrow-right-light-white.svg)](https://www.shojin.co.uk/invest)

 How to invest

[![chart-line-light](https://www.shojin.co.uk/hubfs/shojin/icons/chart-line-light.svg) ![chart-line-hover](https://www.shojin.co.uk/hubfs/shojin/icons/chart-line-hover.svg) Products Explore ways to earn interest on capital or income on capital growth](https://www.shojin.co.uk/invest/products)

[![chart-bar-light](https://www.shojin.co.uk/hubfs/shojin/icons/chart-bar-light.svg) ![chart-bar-hover](https://www.shojin.co.uk/hubfs/shojin/icons/chart-bar-hover.svg) IFISA Invest in a tax efficient way with our Innovative Finance ISA](https://www.shojin.co.uk/invest/products/ifisa)

[![circles-three-light](https://www.shojin.co.uk/hubfs/shojin/icons/circles-three-light.svg) ![circle-three-hover](https://www.shojin.co.uk/hubfs/shojin/icons/circle-three-hover.svg) Pensions Take control of you pension by using SIPP & SSAS products](https://www.shojin.co.uk/invest/products/pensions)

 Who is Shojin for

[![user-list-light](https://www.shojin.co.uk/hubfs/shojin/icons/user-list-light.svg) ![user-list-hover](https://www.shojin.co.uk/hubfs/shojin/icons/user-list-hover.svg) Individuals We make real estate investing more accessible for individual investors](https://www.shojin.co.uk/invest/who-is-shojin-for/individuals)

[![chalkboard-teacher-light](https://www.shojin.co.uk/hubfs/shojin/icons/chalkboard-teacher-light.svg) ![chalkbord-teacher-hover](https://www.shojin.co.uk/hubfs/shojin/icons/chalkbord-teacher-hover.svg) Family offices Investment opportunities for SFOs, MFOs and HNWs](https://www.shojin.co.uk/invest/who-is-shojin-for/family-offices)

[![presentation-chart-light](https://www.shojin.co.uk/hubfs/shojin/icons/presentation-chart-light.svg) ![presentation-chart-hover](https://www.shojin.co.uk/hubfs/shojin/icons/presentation-chart-hover.svg) Wealth managers We work with finance professionals and intermediaries to share opportunities](https://www.shojin.co.uk/invest/who-is-shojin-for/wealth-managers)

 Fund your next project

 We support borrowers at every step of the journey, from acquisition through to development and exit.

[Why us ![](https://www.shojin.co.uk/hubfs/shojin/icons/arrow-right-light.svg)![](https://www.shojin.co.uk/hubfs/shojin/icons/arrow-right-light-white.svg)](https://www.shojin.co.uk/borrow/why-us) [Overview ![](https://www.shojin.co.uk/hubfs/shojin/icons/arrow-right-light-white.svg)![](https://www.shojin.co.uk/hubfs/shojin/icons/arrow-right-light.svg)](https://www.shojin.co.uk/borrow)

 Products

[![git-fork-light](https://www.shojin.co.uk/hubfs/shojin/icons/git-fork-light.svg) ![git-fork-light-1](https://www.shojin.co.uk/hubfs/shojin/icons/git-fork-light-1.svg) Whole loan We provide a combination of senior and junior debt to allow developers to take on larger schemes](https://www.shojin.co.uk/borrow/products/whole-loan)

[![house-line-light](https://www.shojin.co.uk/hubfs/shojin/icons/house-line-light.svg) ![house-line-hover](https://www.shojin.co.uk/hubfs/shojin/icons/house-line-hover.svg) Mezzanine Top up funding that allows you to minimise your contribution, enhancing your return on capital whilst maintaining full control.](https://www.shojin.co.uk/borrow/products/mezzanine)

[![door-light](https://www.shojin.co.uk/hubfs/shojin/icons/door-light.svg) ![door-hover](https://www.shojin.co.uk/hubfs/shojin/icons/door-hover.svg) Bridge Short-term senior and junior debt for land acquisition, refinancing, and conversions.](https://www.shojin.co.uk/products/bridge)

[![door-light](https://www.shojin.co.uk/hubfs/shojin/icons/door-light.svg) ![door-hover](https://www.shojin.co.uk/hubfs/shojin/icons/door-hover.svg) Stabilisation and finish & exit Investment finance for completed or near-complete schemes that need time to optimise value before permanent refinancing or sale.](https://www.shojin.co.uk/stabilisation-finish-exit)

 How to borrow

[![tree-structure-light](https://www.shojin.co.uk/hubfs/shojin/icons/tree-structure-light.svg) ![tree-structure-hover](https://www.shojin.co.uk/hubfs/shojin/icons/tree-structure-hover.svg) How it works Our process focuses on delivering an exceptional outcome for all parties.](https://www.shojin.co.uk/borrow/how-it-works)

[![laptop-light](https://www.shojin.co.uk/hubfs/shojin/icons/laptop-light.svg) ![laptop-hover](https://www.shojin.co.uk/hubfs/shojin/icons/laptop-hover.svg) Apply Submit your application or request a call back](https://www.shojin.co.uk/borrow/how-it-works#APPLY)

 Elevate your investing

 Browse our blog for news, features, market update and special reports to build your real estate investing knowledge.

[All insights ![](https://www.shojin.co.uk/hubfs/shojin/icons/arrow-right-light-white.svg)![](https://www.shojin.co.uk/hubfs/shojin/icons/arrow-right-light.svg)](https://www.shojin.co.uk/insights)

 Insights

[![trophy-light](https://www.shojin.co.uk/hubfs/shojin/icons/trophy-light.svg) ![trophy-hover](https://www.shojin.co.uk/hubfs/shojin/icons/trophy-hover.svg) Masterclass Watch our webinars on demand](https://www.shojin.co.uk/insights/tag/masterclass)

[![files-light](https://www.shojin.co.uk/hubfs/shojin/icons/files-light.svg) ![files-hover](https://www.shojin.co.uk/hubfs/shojin/icons/files-hover.svg) Special reports Read our reports and research](https://www.shojin.co.uk/insights/tag/special-reports)

[![notification-light](https://www.shojin.co.uk/hubfs/shojin/icons/notification-light.svg) ![notification](https://www.shojin.co.uk/hubfs/shojin/icons/notification.svg) Market updates Expert insight and analysis](https://www.shojin.co.uk/insights/tag/market-updates)

[![note-pencil-light](https://www.shojin.co.uk/hubfs/shojin/icons/note-pencil-light.svg) ![note-pencil-hover](https://www.shojin.co.uk/hubfs/shojin/icons/note-pencil-hover.svg) Blog Stay up-to-date with news and views](https://www.shojin.co.uk/insights/tag/blog)

 Resources

[![question-light](https://www.shojin.co.uk/hubfs/shojin/icons/question-light.svg) ![question-hover](https://www.shojin.co.uk/hubfs/shojin/icons/question-hover.svg) FAQs](https://www.shojin.co.uk/faqs)

[![list-dashes-light](https://www.shojin.co.uk/hubfs/shojin/icons/list-dashes-light.svg) ![list-dashes-hover](https://www.shojin.co.uk/hubfs/shojin/icons/list-dashes-hover.svg) Glossary Learn and understand some of the terms we use in materials such as investment memorandums.](https://www.shojin.co.uk/glossary)

[![video\_library\_FILL0\_wght100\_GRAD0\_opsz24](https://www.shojin.co.uk/hubfs/ICONS/New%20Icons/video_library_FILL0_wght100_GRAD0_opsz24.svg) ![Artboard 1](https://www.shojin.co.uk/hubfs/ICONS/New%20Icons/Artboard%201.svg) Video explainers Watch our short video FAQs](https://www.shojin.co.uk/video-faqs)

 Our company

 Shojin is an FCA-regulated fractional investing platform enabling global investors to build their wealth from UK-based real estate investment opportunities.

[Contact us ![](https://www.shojin.co.uk/hubfs/shojin/icons/arrow-right-light-white.svg)![](https://www.shojin.co.uk/hubfs/shojin/icons/arrow-right-light.svg)](https://www.shojin.co.uk/company/contact-us)

 Learn more

[![globe-light](https://www.shojin.co.uk/hubfs/shojin/icons/globe-light.svg) ![globe-hover](https://www.shojin.co.uk/hubfs/shojin/icons/globe-hover.svg) About us Our mission, vision and purpose](https://www.shojin.co.uk/company/about-us)

[![users-three-light](https://www.shojin.co.uk/hubfs/shojin/icons/users-three-light.svg) ![user-three-hover](https://www.shojin.co.uk/hubfs/shojin/icons/user-three-hover.svg) Team We're an experienced team of real estate and investment professionals](https://shojin.co.uk/company/about-us#TEAM)

  

[![list-checks-light](https://www.shojin.co.uk/hubfs/shojin/icons/list-checks-light.svg) ![list-checks](https://www.shojin.co.uk/hubfs/shojin/icons/list-checks.svg) Careers Take your career to the next level](https://www.shojin.co.uk/company/careers)

[![git-fork-light](https://www.shojin.co.uk/hubfs/shojin/icons/git-fork-light.svg) ![git-fork-light-1](https://www.shojin.co.uk/hubfs/shojin/icons/git-fork-light-1.svg) Partnerships Partner with us to increase access to real estate investing](https://www.shojin.co.uk/company/partnerships)

 6 min read

# Why might avoiding risk be costing you more than you think? | Shojin Property Partners

![](https://www.shojin.co.uk/hubfs/Imported_Blog_Media/49252bd1-4c37-4cab-ae7e-8feea43bcff0.jpg)

![](https://www.shojin.co.uk/hubfs/Imported_Blog_Media/49252bd1-4c37-4cab-ae7e-8feea43bcff0.jpg)

The image below is the cover-art for a recent edition of Larry Niven’s classic 1970s sci-fi novel, Ringworld. The novel is primarily remembered today for being one of the first to zero-in on climate change as an emergent threat to civilization, but Ringworld also has some interesting points to make about risk and its role in our lives and our decision-making.

![](https://www.shojin.co.uk/hubfs/Imported_Blog_Media/c3c59b77-21b0-469c-a7f1-12c53c3b2b10.png "Image: https://cdn2.sharein.com/shojin/c3c59b77-21b0-469c-a7f1-12c53c3b2b10.png")Cutting a long story short, the novel centers on a race of profoundly risk-averse aliens called the Puppeteers. Such is their aversion to all forms of risk, they have developed advanced technology to deal with all manner of imagined future problems – for example, that their sun will one day expand to such an extent that it will immolate all life on their planet. Accordingly, when they discover that a far-off world will in the very distant future collide with their own, the Puppeteers go to extreme and increasingly absurd lengths to mitigate this risk, with the ‘cures’ becoming progressively worse than the distant and possibly imaginary ‘disease’.

This article will explore the issue of risk-aversion in terms of investment decisions. Specifically, it will cover what is risk-aversion; why is it sometimes a useful device; and why can it sometimes preclude us from taking great opportunities?

**WHAT IS RISK?**

The problem of value and how it should be measured has been the core question economists have tried to answer for the past two centuries. Numerous theories have been proposed, defended and denounced over the decades, and the topic is still widely contested to this day. Although the average private investor has much more practical questions on their mind – for instance, how best to put my savings to work, or what sort of return on investment should I aim for if I want to retire by age x? – the issue of valuation is never far beneath the surface.

 

In the case of property investment, the issue of correct valuation is obviously hugely important. While few would doubt that UK residential and commercial property values have a strong built-in tendency to rise over time, secondary questions like by how much and over what sort of time-frame have less clear-cut answers.

 

Risk, when used in a financial context, refers to the fact that outcomes can differ from what was expected or anticipated at the start. Risk therefore includes the possibility of investment returns being greater than anticipated, or accruing significantly faster, and it also includes the possibility of losing some or all of an original investment. Accordingly, every investment in any type of financial asset carries with it some level of risk, and there is a well-proven correlation between risk and reward. Unfortunately and inevitably, there can be no reward without accepting at least some risk.

 

In numerical terms, risk is usually assessed by considering historical trends and looking at comparable investments or markets, and today the quantitative study of risk is a highly sophisticated field of mathematical enquiry. However, for the same reason that economists have been unable to find a definitive singular theory of value, there is not now and probably never will be a single unified and unquestioned theory of risk.

**WHAT IS RISK-AVERSION?**

A recurring theme in surveys and interviews with private investors is that they have a tendency to over-value certainty. This might sound like an unfair judgement – after all, certainty can hardly be a bad thing – but if the preference for certainty comes at the expense of reasonable returns on investments, then this position starts to appear sub-optimal.

 

As a thought experiment, ask yourself the following question: would you be happy with a guaranteed but small investment return, say in the region of 1-2%, with a very low probability of your investment falling in value? Or, would you prefer an investment which could return up to 15% over several years, or 10% or 5% under less favorable conditions, but this return would not be guaranteed, and it’s possible that the value of your investment might fall if you withdrew your money within one year?

 

If you answered that you preferred the first hypothetical option, then you could fairly be described as a risk-averse investor. You prefer the guaranteed small returns that come from investing in safe assets like government bonds, and are happy to forgo the possibility of greater gains. This is a highly respectable position, albeit one which has become less common in an era of ultra-low interest rates, meaning the [yield on government bonds has fallen well behind inflation](https://www.shojin.co.uk/news/what-does-inflation-mean-for-uk-real-estate-invest). 

**ONCE BITTEN, TWICE SHY?**

There are private investors out there who may have taken a chance on a stock in the past, perhaps on the recommendation of a friend or colleague, and subsequently been disappointed to see their original investment decline in value. Maybe, having seen their original investment fall by, say, 10%, 20% or even 30%, they may have made the decision to sell and cut their losses. Such an experience could easily make an individual cautious to set foot into the markets again, and this is a very understandable reaction.

 

However, the response described above could said to bear some resemblance to the extreme risk-aversion displayed by the Puppeteers in Larry Niven’s Ringworld. To unpack this claim a little further, it is worth taking a look at the FTSE 100, the index comprised of the 100 largest UK publicly-traded companies. Over any given time frame, this widely-followed index moves through cycles of expansion and contraction, rising and falling as the prices of the 100 shares contained within it oscillate.

 

As seen in the graph below, for example, is the performance of the index over the course of September.

 

![](https://www.shojin.co.uk/hubfs/Imported_Blog_Media/undefined-2.png "Image: https://invest.shojin.co.uk/hubfs/undefined-2.png")

 

Over this past month, the index saw a decline of 2.23%, and at one point around the middle of the month it was down nearly 4% from where it had been at the start of the month. For the risk-adverse investor, the FTSE 100 might therefore look like too much of a gamble, too much of a risky helter-skelter ride to place their hard-earned savings at the mercy of.

 

However, this evaluation would be faulty and would misunderstand the nature of what investing over time is all about. [As research by IG stockbrokers has shown](https://www.ig.com/uk/trading-strategies/what-are-the-average-returns-of-the-ftse-100--200529), from its inception in 1984 until 2019, the FTSE 100 has actually returned an average annualized total return (that is, included dividends) of closer to 7.8%. The essential point is that at any given time, the value of an investment can be going up down, or side-ways, but this does not change the fact that solid, well-researched and well-managed investments based on good fundamentals stand an extremely good chance of rising in value over time, and the volatility witnessed in the short-term very often tends to ‘come out in the wash’ when looked at over a longer time horizon.

 

As such, an investor who reacts to a short-term or one-off loss by withdrawing all their money from their investments will have removed the risk of volatility, but they will have lost the chance for their money to grow over time.

**WHAT IS AND ISN’T RISK AVERSION GOOD FOR?**

Risk-aversion is a very natural feeling, and almost all investors have concerns along these lines at least some of the time. To the extent that risk-aversion can act as a check-and-balance on our more emotional and instinctual decision-making habits, risk-aversion is in fact an essential tool in the private investor’s armory. Speedy or poorly considered decisions are almost always bad, and this is where risk-aversion can play a very helpful role by prompting us to check and re-check our decisions before we commit our capital.

 

However, risk-aversion taken to the extreme will condemn an investor to the mediocre returns available on government bonds, thus inflicting on them a real-terms loss when inflation is factored in. As such, the question is really how to get the right balance between the desire to safeguard our capital as much as possible, whilst also being open to and critically considering investment propositions that can entail a higher level of risk.

 

The best use of risk-aversion can therefore be as a mindset to generate critical questions to put to any investment proposal. This is why Shojin encourage and welcome direct enquiries from potential investors, be they seasoned investment professionals, or skeptical newcomers to the world of property investment. Risk-aversion is a good starting place; any investment company not willing or able to convince you of the virtue of their approach aren’t worth their salt.

**SHOJIN PROPERTY PARTNERS: A RISK WORTH TAKING?**

In terms of demonstrating to potential investors of the merits of Shojin’s approach to property investing, one of the most important facts to cite is the FCA-regulated status Shojin has achieved. This means that Shojin meets the very strict eligibility criteria imposed by the FCA on financial companies in order to protect consumer interests.

 

Equally important as having FCA-regulated status is the fact Shojin always invest their own money into any new project. Shojin bear the risks of new residential and commercial developments directly, and thus any project proposed to outside investors has the full confidence of Shojin’s team of property and investment experts.

 

Finally, not only does Shojin’s successful track record speak for itself, but the long-term reliability of UK property as an investment is also important to take into account. For these reasons, Shojin are always interested to hear from investors who might have some doubts about whether property investment is the right path for them. Risk-aversion is a natural and instinctive response to uncertainty; learning when it is and isn’t the most useful response to much harder, but it has to begin with conversations and questions.

 

For more information about Shojin’s unique approach to property investment please go ahead and contact us via any of the following channels.

**REFERENCES**   
(i)  [https://www.shojin.co.uk/news/what-does-inflation-mean-for-uk-real-estate-invest](https://www.shojin.co.uk/news/what-does-inflation-mean-for-uk-real-estate-invest)   
(ii)  [https://www.ig.com/uk/trading-strategies/what-are-the-average-returns-of-the-ftse-100--200529](https://www.ig.com/uk/trading-strategies/what-are-the-average-returns-of-the-ftse-100--200529)

[Written by Shojin Property Partners](https://www.shojin.co.uk/insights/author/shojin-property-partners)

 Published 

 26 June 2022

Back to top![](https://www.shojin.co.uk/hubfs/shojin/icons/backto-top.png)

 Subscribe to newsletter

 Subscribe to receive the latest Shojin insights and resources to your inbox every week.

#### Share this post

- [![](https://www.shojin.co.uk/hubfs/shojin/icons/share-linkedin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https://www.shojin.co.uk/insights/news/why-avoiding-risk-might-cost-more-than-you-think)
- [![](https://www.shojin.co.uk/hubfs/shojin/icons/share-facebook.svg)](https://www.facebook.com/sharer/sharer.php?u=https://www.shojin.co.uk/insights/news/why-avoiding-risk-might-cost-more-than-you-think)
- [![](https://www.shojin.co.uk/hubfs/shojin/icons/share-twitter.svg)](http://twitter.com/intent/tweet?text=https://www.shojin.co.uk/insights/news/why-avoiding-risk-might-cost-more-than-you-think)
- [![](https://www.shojin.co.uk/hubfs/shojin/icons/share-email.svg)](mailto:?subject=https://www.shojin.co.uk/insights/news/why-avoiding-risk-might-cost-more-than-you-think&body=https://www.shojin.co.uk/insights/news/why-avoiding-risk-might-cost-more-than-you-think)

More in this series

## Similar insights you might like

[View all](https://www.shojin.co.uk/insights)

[![Masterclass-November-2022---Mobile](https://www.shojin.co.uk/hs-fs/hubfs/Masterclass/Blog%20thumbs/November%202022/Masterclass-November-2022---Mobile.jpg?width=352&name=Masterclass-November-2022---Mobile.jpg)](https://www.shojin.co.uk/insights/shojin-masterclass-uk-real-estate-investing-in-2023)

[Masterclasses](https://www.shojin.co.uk/insights/tag/masterclasses)

### [UK real estate investing in 2023: November 2022](https://www.shojin.co.uk/insights/shojin-masterclass-uk-real-estate-investing-in-2023)

[![Shojin-joins-MIBP---mobile](https://www.shojin.co.uk/hs-fs/hubfs/Blog/Shojin%20joins%20MIBP/Shojin-joins-MIBP---mobile.jpg?width=352&name=Shojin-joins-MIBP---mobile.jpg)](https://www.shojin.co.uk/insights/news/shojin-invited-to-become-the-next-revolut)

[Blog](https://www.shojin.co.uk/insights/tag/blog)

### [Shojin joins the Mayor's International Business Programme](https://www.shojin.co.uk/insights/news/shojin-invited-to-become-the-next-revolut)

 Shojin has been accepted onto the London & Partners Mayor’s International Business Programme.

[![](https://www.shojin.co.uk/hs-fs/hubfs/Blog/Five%20things%20you%20need%20to%20know%20about%20fractional%20investing/Five-thing-you-need-to-know-abouit-fractional-investing.jpg?width=352&name=Five-thing-you-need-to-know-abouit-fractional-investing.jpg)](https://www.shojin.co.uk/insights/news/5-things-about-fractional-investing)

[Blog](https://www.shojin.co.uk/insights/tag/blog)

### [Five things you need to know about fractional investing](https://www.shojin.co.uk/insights/news/5-things-about-fractional-investing)

 Exploring fractional investing and Shojin's unique co-investment approach.

[![UK property development land](https://www.shojin.co.uk/hs-fs/hubfs/Blog/2025/07%20July/Development%20Land%20Market%20Q3%20Insights/UK-Development-Land.jpg?width=352&name=UK-Development-Land.jpg)](https://www.shojin.co.uk/insights/development-land-market-q3-insights-regional-realities-that-matter-for-your-next-acquisition)

[Market updates](https://www.shojin.co.uk/insights/tag/market-updates), [Blog](https://www.shojin.co.uk/insights/tag/blog)

### [Development land market insights: Regional realities that matter for your next acquisition](https://www.shojin.co.uk/insights/development-land-market-q3-insights-regional-realities-that-matter-for-your-next-acquisition)

 The development land market is telling two very different stories depending on where you operate

[![mountain-snowboarding-thumb-1](https://www.shojin.co.uk/hs-fs/hubfs/Blog/2025/01%20January/Make%20tax%20efficient%20investing%20your%20resolution%20for%202025/mountain-snowboarding-thumb-1.jpg?width=352&name=mountain-snowboarding-thumb-1.jpg)](https://www.shojin.co.uk/insights/make-tax-efficient-investing-your-resolution-for-2025)

[Blog](https://www.shojin.co.uk/insights/tag/blog)

### [Make tax efficient investing your resolution for 2025](https://www.shojin.co.uk/insights/make-tax-efficient-investing-your-resolution-for-2025)

 As we enter 2025, optimizing your investments for tax efficiency should be a top financial priority.

[![Romford-PC](https://www.shojin.co.uk/hs-fs/hubfs/Romford/Romford-PC.jpg?width=352&name=Romford-PC.jpg)](https://www.shojin.co.uk/insights/romford-east-london-development-repays-investors)

[Blog](https://www.shojin.co.uk/insights/tag/blog)

### [Shojin project in East London returns over 16% per annum to investors](https://www.shojin.co.uk/insights/romford-east-london-development-repays-investors)

[![Pacaso-x-Shojin---Vidoe-thumb-169-2](https://www.shojin.co.uk/hs-fs/hubfs/Pacaso/Pacaso-x-Shojin---Vidoe-thumb-169-2.jpg?width=352&name=Pacaso-x-Shojin---Vidoe-thumb-169-2.jpg)](https://www.shojin.co.uk/insights/video-shojin-meets-pacaso-fractional-home-ownership)

[Blog](https://www.shojin.co.uk/insights/tag/blog)

### [Video - Shojin meets Pacaso: Unlock your dream second home](https://www.shojin.co.uk/insights/video-shojin-meets-pacaso-fractional-home-ownership)

 Technology is transforming real estate investing and ownership, particularly through the...

[![Blue-sky-building-Mobile-1284-1000](https://www.shojin.co.uk/hs-fs/hubfs/Blog/2024/02%20Feb/Blue-sky-building-Mobile-1284-1000.jpg?width=352&name=Blue-sky-building-Mobile-1284-1000.jpg)](https://www.shojin.co.uk/insights/investing-in-real-estate-what-you-need-to-know)

[Blog](https://www.shojin.co.uk/insights/tag/blog)

### [Investing in real estate: What you need to know](https://www.shojin.co.uk/insights/investing-in-real-estate-what-you-need-to-know)

[![](https://www.shojin.co.uk/hs-fs/hubfs/Imported_Blog_Media/b2dce5fb-afb3-461a-9de8-92dfdadef59f.jpg?width=352&name=b2dce5fb-afb3-461a-9de8-92dfdadef59f.jpg)](https://www.shojin.co.uk/insights/news/stretch-your-funding-further-with-shojin)

[Blog](https://www.shojin.co.uk/insights/tag/blog)

### [Stretch your funding further with Shojin](https://www.shojin.co.uk/insights/news/stretch-your-funding-further-with-shojin)

[![Couple-on-yacht-16-9-600](https://www.shojin.co.uk/hs-fs/hubfs/LEVEL%203%20IMAGES/Couple-on-yacht-16-9-600.jpg?width=352&name=Couple-on-yacht-16-9-600.jpg)](https://www.shojin.co.uk/insights/planning-for-a-new-tax-year-insights-and-considerations-for-uk-non-uk-residents)

[Blog](https://www.shojin.co.uk/insights/tag/blog)

### [Planning for a new tax year](https://www.shojin.co.uk/insights/planning-for-a-new-tax-year-insights-and-considerations-for-uk-non-uk-residents)

[![](https://www.shojin.co.uk/hs-fs/hubfs/Blog/2025/05%20May/UK%20real%20estate%20confidence%20soars-%20What%20this%20means%20for%20property%20investors/Construction-workers-planning.jpg?width=352&name=Construction-workers-planning.jpg)](https://www.shojin.co.uk/insights/uk-real-estate-confidence-soars-what-this-means-for-property-investors)

[Blog](https://www.shojin.co.uk/insights/tag/blog)

### [UK real estate confidence soars: What this means for property investors](https://www.shojin.co.uk/insights/uk-real-estate-confidence-soars-what-this-means-for-property-investors)

 The UK real estate market is experiencing a significant turnaround in sentiment

[![](https://www.shojin.co.uk/hs-fs/hubfs/Firefly_Gemini%20Flash_Construction%20site%20scaffolding%20on%20a%20residential%20building%20at%20dawb%2c%20tight%20crop%20focusing%20%20938226.png?width=352&name=Firefly_Gemini%20Flash_Construction%20site%20scaffolding%20on%20a%20residential%20building%20at%20dawb%2c%20tight%20crop%20focusing%20%20938226.png)](https://www.shojin.co.uk/insights/four-cost-drivers-hitting-sme-developer-margins-in-2026)

[Blog](https://www.shojin.co.uk/insights/tag/blog)

### [Four cost drivers hitting SME developer margins in 2026](https://www.shojin.co.uk/insights/four-cost-drivers-hitting-sme-developer-margins-in-2026)

 BCIS (Building Cost Information Service) forecasts 17% construction cost increases through 2030.

[![](https://www.shojin.co.uk/hs-fs/hubfs/pexels-szymon-shields-1503561-11210304.jpg?width=352&name=pexels-szymon-shields-1503561-11210304.jpg)](https://www.shojin.co.uk/insights/european-perspective-on-the-british-property-market)

[Blog](https://www.shojin.co.uk/insights/tag/blog)

### [European perspective on the British property market](https://www.shojin.co.uk/insights/european-perspective-on-the-british-property-market)

 Amid a new government sweeping to power and promising a renewed focus on growth and inward...

[![](https://www.shojin.co.uk/hs-fs/hubfs/Blog/2024/07%20July/TKS%202024/UK-housebuilding-2024.jpg?width=352&name=UK-housebuilding-2024.jpg)](https://www.shojin.co.uk/insights/get-britain-building-what-does-the-kings-speech-mean-for-property-investors)

[Blog](https://www.shojin.co.uk/insights/tag/blog)

### [Get Britain building: What does the King’s Speech mean for property investors?](https://www.shojin.co.uk/insights/get-britain-building-what-does-the-kings-speech-mean-for-property-investors)

 Two weeks after the general election, Britain has a new Labour government that is promising to put...

[![UK new housing](https://www.shojin.co.uk/hs-fs/hubfs/Blog/2025/09%20September/Monthly%20Market/UK-housing-2025.jpg?width=352&name=UK-housing-2025.jpg)](https://www.shojin.co.uk/insights/uk-housing-market-outlook-august-2025-data-shows-high-transaction-volumes-at-lower-prices-clone)

[Market updates](https://www.shojin.co.uk/insights/tag/market-updates), [Blog](https://www.shojin.co.uk/insights/tag/blog)

### [Market outlook August 2025: Rising transaction volumes at lower prices](https://www.shojin.co.uk/insights/uk-housing-market-outlook-august-2025-data-shows-high-transaction-volumes-at-lower-prices-clone)

 For property investors and developers, August 2025 delivered a decisive verdict: market efficiency...

[![](https://www.shojin.co.uk/hs-fs/hubfs/Imported_Blog_Media/1253f866-c2b3-447e-9e9c-bef745d0f995.jpg?width=352&name=1253f866-c2b3-447e-9e9c-bef745d0f995.jpg)](https://www.shojin.co.uk/insights/news/7-reasons-why-we-like-reading)

[Blog](https://www.shojin.co.uk/insights/tag/blog)

### [7 reasons Reading is the UK’s next property hotspot](https://www.shojin.co.uk/insights/news/7-reasons-why-we-like-reading)

[![](https://www.shojin.co.uk/hs-fs/hubfs/Blog/How%20to%20beat%20inflation/How-to-beat-inflation-blog---desktop.jpg?width=352&name=How-to-beat-inflation-blog---desktop.jpg)](https://www.shojin.co.uk/insights/news/is-property-a-better-investment-than-a-traditional-pension)

[Blog](https://www.shojin.co.uk/insights/tag/blog)

### [Is property a better investment than a traditional pension?](https://www.shojin.co.uk/insights/news/is-property-a-better-investment-than-a-traditional-pension)

[![](https://www.shojin.co.uk/hs-fs/hubfs/Blog/Asset%20allocation%20and%20portfolio%20diversification/Asset-allocation-and-portfolio-diversification.jpg?width=352&name=Asset-allocation-and-portfolio-diversification.jpg)](https://www.shojin.co.uk/insights/news/asset-allocation-and-portfolio-diversification)

[Blog](https://www.shojin.co.uk/insights/tag/blog)

### [Asset allocation and portfolio diversification](https://www.shojin.co.uk/insights/news/asset-allocation-and-portfolio-diversification)

 No single topic has led to more ink being spilled in financial journals and textbooks than...

[![](https://www.shojin.co.uk/hs-fs/hubfs/Blog/why%20hnws%20love%20real%20estate/why-hnws-love-real-estate.jpg?width=352&name=why-hnws-love-real-estate.jpg)](https://www.shojin.co.uk/insights/news/why-hnws-love-real-estate-investments)

[Blog](https://www.shojin.co.uk/insights/tag/blog)

### [Why HNWs love real estate investments](https://www.shojin.co.uk/insights/news/why-hnws-love-real-estate-investments)

[![](https://www.shojin.co.uk/hs-fs/hubfs/iStock-1445033235.jpg?width=352&name=iStock-1445033235.jpg)](https://www.shojin.co.uk/insights/gaining-access-to-alternatives-through-fractional-investment)

[Blog](https://www.shojin.co.uk/insights/tag/blog)

### [Gaining access to alternatives through fractional investment](https://www.shojin.co.uk/insights/gaining-access-to-alternatives-through-fractional-investment)

## Take your investments to the next level.

Sign up for access to our expertly selected investment opportunities. Build your diversified property portfolio today.

[Sign up ![](https://www.shojin.co.uk/hubfs/shojin/icons/arrow-right-light.svg)![](https://www.shojin.co.uk/hubfs/shojin/icons/arrow-right-light-white.svg)](https://portal.shojin.co.uk/user/register)

## Go further with Shojin

![key-light](https://www.shojin.co.uk/hubfs/shojin/icons/key-light.svg)

 1. More opportunity

 No management fees. Smaller sums to take part. Lowered barriers for access.

![chalkboard-teacher-light](https://www.shojin.co.uk/hubfs/shojin/icons/chalkboard-teacher-light.svg)

 2. Shared risk

 Shojin earns revenue based on the success of each project. We share in the risk and rewards together

![user-list-light](https://www.shojin.co.uk/hubfs/shojin/icons/user-list-light.svg)

 3. Knowledge

 We use our thorough due diligence and expertise to ensure the best outcome – and you’re not left out the loop.

![line-segments-light](https://www.shojin.co.uk/hubfs/shojin/icons/line-segments-light.svg)

 4. Wealth

 You get paid out before we do. You’remore likely to gain higher returns than traditional, inflexible investing routes.

## Follow us

[![linkedin](https://www.shojin.co.uk/hubfs/shojin/icons/linkedin.svg) ![linkedin-h](https://www.shojin.co.uk/hubfs/shojin/icons/linkedin-h.svg)](https://www.linkedin.com/company/shojin-property-partners) [![facebook](https://www.shojin.co.uk/hubfs/shojin/icons/facebook.svg) ![facebook-h](https://www.shojin.co.uk/hubfs/shojin/icons/facebook-h.svg)](https://www.facebook.com/ShojinUK) [![instagram](https://www.shojin.co.uk/hubfs/shojin/icons/instagram.svg) ![instagram-h](https://www.shojin.co.uk/hubfs/shojin/icons/instagram-h.svg)](https://www.instagram.com/shojinpropertyUK) [![twitter](https://www.shojin.co.uk/hubfs/shojin/icons/twitter.svg) ![twitter-h](https://www.shojin.co.uk/hubfs/shojin/icons/twitter-h.svg)](https://twitter.com/ShojinProperty)

 Invest

- [Overview](https://www.shojin.co.uk/invest)
- [Why us](https://www.shojin.co.uk/invest/why-us)
- [For Individuals](https://www.shojin.co.uk/invest/who-is-shojin-for/individuals)
- [For Family Office](https://www.shojin.co.uk/invest/who-is-shojin-for/family-offices)
- [For Wealth Managers](https://www.shojin.co.uk/invest/who-is-shojin-for/wealth-managers)
- [Products](https://www.shojin.co.uk/invest/products)
- [IFISA](https://www.shojin.co.uk/invest/products/ifisa)
- [Pensions](https://www.shojin.co.uk/invest/products/pensions)

 Borrow

- [Overview](https://www.shojin.co.uk/borrow)
- [Why us](https://www.shojin.co.uk/borrow/why-us)
- [Senior](https://www.shojin.co.uk/borrow/products/senior-debt)
- [Mezzanine](https://www.shojin.co.uk/borrow/products/mezzanine)
- [Equity](https://www.shojin.co.uk/borrow/products/equity)
- [How it works](https://www.shojin.co.uk/borrow/how-it-works)
- [Apply](https://www.shojin.co.uk/borrow/how-it-works#ENQUIRE)

 Learn

- [All insights](https://www.shojin.co.uk/insights)
- [Masterclass](https://www.shojin.co.uk/insights/tag/masterclass)
- [Special reports](https://www.shojin.co.uk/insights/tag/special-reports)
- [Market updates](https://www.shojin.co.uk/insights/tag/market-updates)
- [Blog](https://www.shojin.co.uk/insights/tag/blog)
- [FAQs](https://www.shojin.co.uk/faqs)
- [Glossary](https://www.shojin.co.uk/glossary)

 Legals

- [Terms & conditions](https://www.shojin.co.uk/website-terms-conditions)
- [Privacy Policy](https://www.shojin.co.uk/privacy-policy)
- [Key Risks](https://www.shojin.co.uk/key-risks)
- [Risk Management disc](https://www.shojin.co.uk/pillar-3)
- [IFISA T&Cs](https://www.shojin.co.uk/ifisa-terms-conditions)

 Other

- [About us](https://www.shojin.co.uk/company/about-us)
- [Our team](https://www.shojin.co.uk/company/about-us#TEAM)
- [Careers](https://www.shojin.co.uk/company/careers)
- [Contact us](https://www.shojin.co.uk/company/contact-us)

 Awards

![award](https://www.shojin.co.uk/hs-fs/hubfs/shojin/award.png?width=48&height=40&name=award.png) ![award-image-mobile](https://www.shojin.co.uk/hs-fs/hubfs/shojin/award-image-mobile.png?width=36&height=35&name=award-image-mobile.png)

 MEZZANINE LENDER OF THE YEAR

 WINNER

 Alternative Credit Awards 2024

![award](https://www.shojin.co.uk/hs-fs/hubfs/shojin/award.png?width=48&height=40&name=award.png) ![award-image-mobile](https://www.shojin.co.uk/hs-fs/hubfs/shojin/award-image-mobile.png?width=36&height=35&name=award-image-mobile.png)

 MOST INNOVATIVE PROPERTY INVESTMENT PLATFORM

 WINNER

 SME Finance Awards 2023

![award](https://www.shojin.co.uk/hs-fs/hubfs/shojin/award.png?width=48&height=40&name=award.png) ![award-image-mobile](https://www.shojin.co.uk/hs-fs/hubfs/shojin/award-image-mobile.png?width=36&height=35&name=award-image-mobile.png)

 BRIDGING LENDER OF THE YEAR

 WINNER

 P2P Finance Awards 2023

![award](https://www.shojin.co.uk/hs-fs/hubfs/shojin/award.png?width=48&height=40&name=award.png) ![award-image-mobile](https://www.shojin.co.uk/hs-fs/hubfs/shojin/award-image-mobile.png?width=36&height=35&name=award-image-mobile.png)

 INNOVATIVE LENDER OF THE YEAR

 HIGHLY COMMENDED

 P2P Finance Awards 2022

![award](https://www.shojin.co.uk/hs-fs/hubfs/shojin/award.png?width=48&height=40&name=award.png) ![award-image-mobile](https://www.shojin.co.uk/hs-fs/hubfs/shojin/award-image-mobile.png?width=36&height=35&name=award-image-mobile.png)

 FINANCIER OF THE YEAR, RESIDENTIAL

 FINALIST

 RESI Awards 2021

 Member

![AREIP-logo](https://www.shojin.co.uk/hs-fs/hubfs/shojin/AREIP-logo.png?width=156&height=80&name=AREIP-logo.png) ![UKFCA WHITE](https://www.shojin.co.uk/hs-fs/hubfs/UKFCA%20WHITE.png?width=95&height=114&name=UKFCA%20WHITE.png) ![logo\_CREFCE\_logo\_white\_clear\_background](https://www.shojin.co.uk/hs-fs/hubfs/logo_CREFCE_logo_white_clear_background.png?width=150&height=54&name=logo_CREFCE_logo_white_clear_background.png)

 Important note

Please note that property investments involve risks including loss of capital, illiquidity, default of a borrower and lack of returns. The risks involved will vary by project types, so please make sure you have read and understood the specific risks associated with the investment. Investments made on this website should only be made as part of a diversified investment portfolio. For more details, see the Key Risks. Projections or estimated returns are not a reliable indicator of actual future performance and eventual returns or dividends may be lower than predicted. Information presented on this website is for guidance purposes only and does not constitute financial advice. If you are unsure of the suitability of an investment, please contact your financial adviser for professional advice.

Shojin is a trading name of Shojin Financial Services Limited. This website is a financial promotion approved by Shojin Financial Services Limited which is authorised and regulated by the Financial Conduct Authority (FRN: 716765) (see [www.fca.org.uk/register](https://www.fca.org.uk/firms/financial-services-register) for more information). Companies that issue investments on this platform, including bonds issued by Shojin entities, are not themselves regulated by the Financial Conduct Authority and investments made on this site are not covered by the Financial Services Compensation Scheme. The investment opportunities listed on this website are not offers to the public and can only be entered into by certain types of investors who have satisfied certain investment criteria.

[![shojin-footer-logo](https://www.shojin.co.uk/hs-fs/hubfs/shojin/shojin-footer-logo.png?width=86&height=31&name=shojin-footer-logo.png)](https://www.shojin.co.uk)

 © 2026 Shojin — All Rights Reserved

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Shojin Property Partners",
    "url" : "https://www.shojin.co.uk/insights/author/shojin-property-partners"
  },
  "dateModified" : "2023-11-10T14:54:29.207Z",
  "datePublished" : "2022-06-26T01:05:01.000Z",
  "headline" : "Why might avoiding risk be costing you more than you think? | Shojin Property Partners",
  "image" : [ "https://www.shojin.co.uk/hubfs/Imported_Blog_Media/49252bd1-4c37-4cab-ae7e-8feea43bcff0.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.shojin.co.uk/insights/news/why-avoiding-risk-might-cost-more-than-you-think",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.shojin.co.uk/hubfs/Signature%20-%20logo.png"
    },
    "name" : "Shojin Property Partners"
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "VideoObject",
  "contentUrl" : "https://6508127.fs1.hubspotusercontent-na1.net/hubfs/6508127/masterclass_nov_2022_-_uk_real_estate_investing_in_2023.mov%20(720p).mp4",
  "dateModified" : "2022-11-24T17:49:02.395Z",
  "description" : "",
  "duration" : "PT1H1M2.6S",
  "height" : 720,
  "name" : "UK Real Estate Investing in 2023",
  "thumbnailUrl" : "https://6508127.fs1.hubspotusercontent-na1.net/hubfs/6508127/masterclass_nov_2022_-_uk_real_estate_investing_in_2023.mov%20(720p).mp4/medium.jpg",
  "uploadDate" : "2022-11-24T17:45:32.161Z",
  "width" : 1108
}
```